Patient Education - or Lack Thereof
In this episode Dr. Bobby Braile discusses the lack of real patient education presently taking place in the chiropractic profession, and the profound effect that lack of education is having on healthcare.
Chiropractic is losing the battle of healthcare in society. This is because we have substituted marketing for real education of the chiropractic message to our communities. We have some amazing tools available to us that generations before have never had. Yet, we still fail to use them for educational purposes, instead choosing to use them to only market these tool for short term gains.